Gerry McGovern

Organizations that have no relevant strategy for the online world are in love with technology and content for its own sake. 
 

 
The fact that GOV.UK has won a top design award shows that the benefits of functional web design are finally being recognized.
 

 
We’re all online. And we’re spending more and more of our time there. Strategy must change because of online.
 

Why do customers follow Cisco on Facebook, Twitter and community forums?

Humans and technology are much better at adding than removing. That needs to change.
 

On its own, search technology will not help us find the right things quickly. We need human expertise and human management.
 

Customers today have less and less attention to give. On the Web, they’re doing research, trying to complete tasks. They don’t like being disrupted.
 

Today, the number one challenge of the web professional is as a change manager.
 

We are sitting on a goldmine when it comes to our online presence; but we are managing it like a coalmine.

Decentralized web teams rarely reflect a professional approach to web management. They tend to be a cost reduction tactic.