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ROI (Return on investment) on intranet

 

Web-statistik er et tilbagevendende tema på vores erfa-møder. Alle anerkender vigtigheden af web-statistik, men det halter lidt med at finde ressourcerne til at give disciplinen berettiget attention og overkomme både at analysere, tolke og reagere på resultaterne. 

When an employee is on a salary, managers don’t care about their time. They think it is elastic. This is why intranets perform so poorly.

When I run workshops on intranets, I sometimes put down cards on the floor labelled “HR”, “IT”, “Communications” etc. and ask people to stand on the card that reflects who sponsors their intranet. Typically there are clusters around Communications and IT, one on “Knowledge Management” and a few people that end up playing Twister trying to straddle multiple cards. Others merely sigh and shuffle over to the ‘Nobody’ card.

This is a video from the panel discussion at IntraTeam Event 2011.

Managers need to focus on making things easy to do. If it’s not easy, it often doesn’t get done.

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