Top Tasks

Why do customers follow Cisco on Facebook, Twitter and community forums?

In the history of evolution it is generally better to complicate than to simplify. But complication can hit a wall.

Do people want a simple life? Or do they want the complex life made simple?

If you’re part of a large website then understanding human behavioral data will be central to the advancement of your career.

To earn more money and get more respect, you need to become a manager of tasks, not a manager of technology, and certainly not a manager of content.

Links cause most problems when they overlap and audience based links are particularly problematic.

If customers get the first click right they have twice as much of a chance of completing their task than if they get it wrong.

“The design of the website should be focused on top tasks. No longer should organisations aim for the most comprehensive website possible. Less is better!”

Collect your task longlist in a spreadsheet with the following headings:

The first step in top task management is carrying out a task situation analysis in order to understand the whole range of customer tasks that exist.