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Pre-conference  

February 28, 2012

Good writing on the (internal) web

So you’re building a new intranet, with all the trimmings. Now all you need are some words. Good words. Words that employees might actually read. Functionality is critical, but content is still king. In this 90-minute session, Jim Ylisela will show you how to:

• Provide real news that is fresh and engaging
• Let readers choose how deep they want to go by layering your online content
• Develop features and profiles employees will read
• Use all the tools—text, multimedia and social media—to tell good stories
• Create a comment function that will keep readers coming back
• Offer “nice to knows” that don’t get in the way of “need to dos.”

Jim Ylisela, President, Duff Media Partners Inc. @jpyjr. Jim is known as the rewrite part of Write & Rewrite

Keywords: Adoption, Benefits, Social

Introduction to Collaboration and Social Technologies and Vendors for Non-technical Managers

Designed for non-technical specialists, this workshop will describe the wide range of social and collaboration tools available for application within the enterprise, and discuss the pros and cons of each type.  It will also review the vendor marketplace and critique the major players from a business perspective.  Participants will come away better informed to interact and negotiate with their technical peers on these critical technologies.

Tony Byrne, President, Real Story Group @TonyByrne

Keywords: Social, Collaboration 

Intranet Governance part 1 and part 2

Workshop 1: How to define a framework for a social digital workplace

Workshop 2: How to get the right balance between structure and flexibility in a social digital workplace

Jane McConnell, NetJMC, Blogposts @NetJMC

Keywords: Governance, Digital workplace

SharePoint Metadata: what business users need to know

This session introduces the use of metadata in SharePoint 2010. It gives an overview of the concepts from a business rather than technology perspective and focuses on their practical application in intranets. 

At the end of the session you’ll have an understanding of where metadata can add value to your SharePoint sites and a clear explanation of terminology such as managed metadata, term sets, enterprise keywords, tags, taxonomies and content types

Topics covered include:

• What decisions should business owners of SharePoint be making about metadata?
• What do site owners and employees need to understand about metadata?
• How can metadata be used to improve findability?
• Should we be using lists, folders, document sets, tags or keywords?
• Where do we start an analysis of metadata needs?

Sam Marshall, Clear Consulting Ltd. Blogposts @SamMarshall

Keywords: SharePoint, Taxonomy  

How to build the right governance model for the digital workplace

Mark Morrell, Intranet Pioneer, Blogfeed, @Markmorrell

Keywords: Governance, Digital workplace

SharePoint 2010 as a Social and Collaboration Platform

Key Opportunities and Roadblocks

• Intranet and internal community managers — to learn what SharePoint 2010 does and doesn't offer out of the box 
• Information and Knowledge Managers — to compare SharePoint against other information and knowledge management tools in your enterprise 
• SharePoint project managers and architects — to understand what you're about to get into, with respect to architectures, licensing, and functionality 
• SharePoint evaluation teams — to level-set understanding and terminology among the team, and make more informed choices about whether and where to employ SharePoint

Jeff Willinger, Director of Social Computing, Intranets and Portals, Rightpoint @JWillie

Keywords: SharePoint, Social  

Conference sessions

February 29 and March 1, 2012

Latest trends in collaboration and social computing within larger enterprises

• Large distributed enterprises have potentially the most to gain from collaboration and social tools, but also struggle with enterprise-wide implementations
• This session will summarize recent thinking on how to create and execute a collaboration roadmap for large enterprises

Tony Byrne, President, Real Story Group @TonyByrne

Keywords: Social, Collaboration, Trends & Future   

Making the business case for lively intranet communications

Intranets have come a long way, from glorified filing cabinets to benefit portals, but their value as a strategic communications channel is still largely under-valued. From the five-year plan to the latest corporate initiative, the intranet can be a highly effective tool for conveying the what, why and how of your business. In this session, Jim Ylisela will show you how to:

• Convince executives to communicate authentically on the intranet
• Connect communications to your business plan
• Create forums for collaboration and idea generation
• Use multimedia and social media to engage and motivate employees

Jim Ylisela, President, Duff Media Partners Inc. @jpyjr. Jim is known as the rewrite part of Write & Rewrite

Keywords: Benefits, Strategy

Connect – Collaborate – Contribute: How to Switch to a Social Intranet

• Revitalizing a fragmented intranet into an understood intranet ecosystem
• Breaking silos when the intranet is as organic as the company
• Stimulating internal crowd-sourcing to resolve or work around basic company needs
• The Alcatel-Lucent journey: The 2.0 Communications Enablement – Intranet

Jérôme Colombe, Corporate Marketing-Communications,  Alcatel Lucent @sysiphe

Keywords: Social, Collaboration, Video 

Making the intranet mobile at the UK Houses of Parliament

• How the intranet is aligned with company strategy
• How embracing social features had an immediate and lasting effect on our culture 
• Governance and moderation 
• Benefits: Some stories about the ‘ROI’ type benefits and also the stories of positive employee experiences (new friends made etc) 
• How sharepoint 2010 has changed things 
• New social features – what’s working, what’s not 
• A peek into the future

One of the Intranet Innovation Award winners 2011

Luke Mepham, Global Intranet Strategy & User Experience Manager, Aviva @LukeMepham

Keywords: Strategy, Governance, Benefits, Social, SharePoint 

Shell Wiki – A global corporate encyclopedia for Shell specific knowledge

Shell Wiki contains over 42,000 articles across a wide array of technical and non-technical topics authored by company employees. These articles provide a valuable knowledge base for learning and growing knowledge within the company.
This session will discuss Shell’s journey in using Shell Wiki to promote knowledge sharing across the enterprise.
Benefit from hearing how we have matured Shell Wiki to become a valuable knowledge resource for our employees. The presentation will cover governance, best practice and success factors, training requirements and challenges.

Griet Johannsen, Global Manager Learning Knowledge Sharing, Shell

Keywords: Governance, Adoption, Social, Knowledge Management, Collaboration

Universal Search and Social Networking

A dynamic, content and user driven approach to information access.

• Moving from a classic static information environment to a search and user driven information access platform.
• What to think about when providing search functionality on the Intranet.
• Leveraging user contributions and Social Networking in the findability of information.
• Putting both the Information and Users/Experts at the centre of search.
• The emergence of sophisticated clustering and pattern matching functions in modern search systems.

Peter Wallqvist, Ravn Systems, @RavnSearch

Why traditional intranets fail today's knowledge workers

• How traditional intranets fail to support knowledge work
• The long tail of information needs and the cost of serving them
• The role of user-generated content and social interaction in modern intranets
• How social principles and mechanisms can help to serve the knowledge worker's information needs

Oscar Berg, Future Office Evangelist, Tieto, Blogposts @OscarBerg

Keywords: Social, Knowledge Management  

Loving the intranet: re-thinking employee adoption

• What role should adoption play in digital workplace strategy?
• Why we need to move beyond “what’s in it for me” as a model for intranet adoption
• The pros and cons of gamification and other reward mechanisms
• Strategies for adoption and practical examples of change

Sam Marshall, Clear Consulting Ltd. Blogposts @SamMarshall

Keywords: Adoption 

What’s in it for me?

User Adoption & Employee Engagement Strategies for SharePoint Social Computing Projects

Overview:  Discuss why many enterprise social computing projects miss the mark due to lack of employee engagement and low end-user adoption around SharePoint.

Key take-away:   Provide a framework that drives employee engagement & end-user adoption enabling organizations to realize the full benefit of their enterprise social computing return on investment in SharePoint.

Jeff Willinger, Director of Social Computing, Intranets and Portals, Rightpoint  @JWillie

Keywords: SharePoint, Adoption